Storytelling is a powerful way to grab someone’s attention because we are programmed to respond to a personal drama, rather than the bigger picture. We can use stories to highlight the need for change or investment and to spread great ideas and innovations; they can be pivotal in business decisions – and they can lead to life saving interventions.
Our EngageWell event on 10 March focused on storytelling. One of our speakers, Brian Wilkie, described how he has connected with thousands of people at risk of suicide, by sharing his own recovery on Twitter. A former drug, gambling and alcohol addict who tried to take his own life three years ago after the suicide of his son, Brian now dedicates his life to helping others at that same low point. People connect with him because of his Twitter storytelling @Bryz1.
The Innovation Agency’s Charlotte Hall, the curator of the TEDxNHS talks in 2019, shared her top tips and tricks. Charlotte was joined by one of the 2019 TEDxNHS speakers, Jen Gilroy-Cheetham, a health professional who became a critically ill patient and then resolved to tell her tale, to pass on important lessons to NHS colleagues.
We also explored how to tell stories in blogs, videos, podcasts and sketchnotes, to capture the reader, viewer or listener’s attention right from the start.
Presentations:
Events >
The Medilink Healthcare Business Awards 2025 Find out more
The Medilink Healthcare Business Awards is a calendar highlight and has seen some of the industry’s highly commendable innovations and successes receive the recognition they deserve over the years.
North West Coast Research and Innovation Awards 2025 Find out more
The search is under way for the best researchers and innovators in our region with the launch of the North West Coast Research and Innovation Awards 2025.
NICE Conference 2025 Find out more
The NICE Conference 2025 will explore our continued commitment to deliver relevant, timely and impactful guidance
Collaborative Masterclasses: Collaboration in Health Care Systems Find out more
What gets in the way and what you can do about it?
Shaping the Future of Healthcare Find out more
How to unlock the funding opportunities and academic expertise that can help drive your business forward
The 2024 Bionow Awards Find out more
The Bionow Awards are given to honour those most deserving for their ingenuity and dedication, distinguishing them from their competitors and proving them worthy of recognition.
Polypharmacy Community of Practice: Structured Medication Review - what does good look like? Find out more
Cheshire & Merseyside ICS, working in collaboration with Health Innovation North West Coast, would like to invite you to our next Polypharmacy Community of Practice
2025 BioInfect Conference Find out more
BioInfect will focus on the issues surrounding the increasing threat of AMR and how it can be addressed.
Digitally Supporting ME/CFS and Long Covid Services with ELAROS Find out more
Hear about ELAROS & The ME Association's collaboration to support people with ME/CFS with a unique digital offer for the NHS in 2025
Collaborative Masterclasses: Embedding a culture and practice of social value Find out more
How embedding social value, public sector organisations can deliver value beyond the direct cost or quality of a service
Innovation for Healthcare Net Zero – Call for Innovators! Find out more
Join a multidisciplinary team to learn about your chance to take part in an Innovation for Healthcare Net Zero Programme