The UK National Health Service spends over £27bn a year on goods and services and presents a big opportunity to businesses looking to have their innovative healthcare products and services procured by the NHS.
When selling to the NHS it’s important to be able to articulate and identify your worth to the NHS. This is done through a value proposition.
A value proposition is the essence of the value that your product or service provides to the customer. It is a promise of the benefits that you deliver. A strong value proposition articulates your product's benefits as well as reasons why people should buy from you instead of from your competitors.
At this online Excel in Health workshop, delegates were provided with the necessary guidance to engage with the NHS and develop and deliver a strong value proposition.
Events >
The Medilink Healthcare Business Awards 2025 Find out more
The Medilink Healthcare Business Awards is a calendar highlight and has seen some of the industry’s highly commendable innovations and successes receive the recognition they deserve over the years.
North West Coast Research and Innovation Awards 2025 Find out more
The search is under way for the best researchers and innovators in our region with the launch of the North West Coast Research and Innovation Awards 2025.
Collaborative Masterclasses: Collaboration in Health Care Systems Find out more
What gets in the way and what you can do about it?
The 2024 Bionow Awards Find out more
The Bionow Awards are given to honour those most deserving for their ingenuity and dedication, distinguishing them from their competitors and proving them worthy of recognition.
Polypharmacy Community of Practice: Structured Medication Review - what does good look like? Find out more
Cheshire & Merseyside ICS, working in collaboration with Health Innovation North West Coast, would like to invite you to our next Polypharmacy Community of Practice
2025 BioInfect Conference Find out more
BioInfect will focus on the issues surrounding the increasing threat of AMR and how it can be addressed.
Digitally Supporting ME/CFS and Long Covid Services with ELAROS Find out more
Hear about ELAROS & The ME Association's collaboration to support people with ME/CFS with a unique digital offer for the NHS in 2025
Collaborative Masterclasses: Embedding a culture and practice of social value Find out more
How embedding social value, public sector organisations can deliver value beyond the direct cost or quality of a service
Innovation for Healthcare Net Zero – Call for Innovators! Find out more
Join a multidisciplinary team to learn about your chance to take part in an Innovation for Healthcare Net Zero Programme
NHS Cheshire and Merseyside Polypharmacy Programme: Deprescribing of Psychotropics - lunchtime local masterclass Find out more
The session will include therapeutics, evidence base summary and patient case study for discussion and learning, followed by a short Q&A session.